How To Get The Most Out Of A Retail Digital Display: a blog around consumer digital displays and how to use them to better communicate with your consumers.
Did you know that digital signs have a higher ROI than TV and radio ads combined? That's what I thought, too. Retail digital displays are in-store, interactive displays that help consumers make buying decisions. A consumer interacts with the digital signage by tapping or swiping the screen, producing a result (i.e. product info, sale info), and driving consumers to take action.
For example, when a shopper pushes on a button on the screen to engage with it, they'll see informational content about how to use the product they're looking at. Or if someone is looking for a new pair of jeans, they could scan through an array of products and select one out of several options available.
They can also gather more information about products they're interested in by scanning barcodes or taking selfies that will appear onscreen as 3D models of themselves using said products together! This creates an immersive experience for customers who want more information before making a purchase decision.
"Sporter.com digital store, delivered by our digital team in 2019"
Because retail digital signage is so effective at driving sales, it's no wonder that more and more brands are adopting this technology. But before you rush out and start slapping up screens in your store, there are a few things to consider first:
1) Where will you put your screens?
2) What type of content should they display?
3) How will they interact with customers?
Get in touch with us and we can work with you to develop a retail experience that is unmatched