February 4, 2013 – Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, announced that it has deployed digital signage network at Amwaj Rotana, part of the Rotana chain of hotels, located in Jumeirah Beach Residence (JBR), Dubai.
In the multi-phased project, the hotel implemented cutting-edge digital signage throughout the premises.
AIMS installed digital signage network of 32-inch Mirror Displays near the elevators, with screen displays scheduled and controlled using SCALA 5 content management platform, allowing the hotel to feature news and entertainment for guests waiting for the lift. AIMS also cooperated with the hotel to design the content of the signage network to feature various promotions and announcements.
Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE, said: “The SCALA 5 content management platform allows Amwaj Rotana to have full control of the content, making it easier to develop and deploy strategic branding campaigns using the digital signage network. AIMS has provided an end-to-end solution for this project, which demonstrates the huge benefits of digital signage technology in the hospitality industry. Moreover, the continuing partnership between AIMS and the prestigious Rotana chain of hotels strongly validates the quality and value of our services to the Rotana brand.”
Timur Ilgaz, General Manager at Amwaj Rotana, said: “AIMS has established a solid track record with the digital signage solutions developed for Murooj Rotana and Towers Rotana. It was therefore an easy decision for us to take advantage of their specialized expertise and experience in developing customized solutions for the hospitality industry. The digital signage network certainly complements the hotel’s image and we are looking forward to expanding this partnership in the future.”
Amwaj Rotana is the third hotel under the Rotana brand after Murooj Rotana and Towers Rotana that has adopted the SCALA platform as a digital signage network.