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  • Ahmed ElRidi Presentation at Integrate MiddleEast: A Must watch

    Insights from the video: The Power of Digital Signage: This blog post delves into the details of Ahmed ElRidi's presentation at the Integrate MiddleEast event on May 16, 2023. The presentation focused on engaging retail customers through innovative technologies and strategies. Key takeaways: Market Segments: The presentation highlighted the importance of understanding various market segments within the pro AV business, particularly those related to metaverse and AI across different retail sectors. Customer engagement is crucial: Companies with engaged customers see a 25% increase in conversion rates and a 23% increase in average order value. Digital signage offers two main types of displays: Communication displays: Deliver a message and call to action. Engagement displays: Allow interaction and data collection. Successful implementations: Interactive Displays: ElRidi emphasized the effectiveness of interactive displays in capturing customer information and enhancing engagement. He showcased examples of projects where interactive displays were used to deliver personalized experiences and drive sales. Case Studies: The presentation included case studies of successful retail deployments where digital signage solutions were used to achieve specific goals, such as increasing brand awareness, driving sales, and enhancing customer experience. Communication displays: Axiom Telecom shops transformed from printed media to video walls. Engagement displays: Interactive displays at sporter.com let customers learn about products and shop online. Wayfinding displays: Dubai Mall's first wayfinding application provides information about stores, parking, and promotions. Data Collection and Data-Driven Insights: The presentation stressed the importance of data collected through various technologies like audience measurement tools. This data can be analyzed to understand customer behaviour and preferences, leading to improved marketing strategies and content personalization. This valuable data about customer behaviour includes demographics, interests, and dwell time. AI in digital signage: ElRidi discussed the potential of AI in revolutionizing digital signage. He envisioned a future where AI personalizes content based on individual viewers, optimizes user interfaces, and drives relevant content across displays. In the future, AI will personalize content, optimize ad campaigns, and automate data analysis. Future of Retail: ElRidi concluded by sharing his vision for the future of retail, where technology plays a central role in creating immersive and personalized customer experiences. Additional Information: The presentation was delivered by Ahmed ElRidi, CEO of Aims Digital Solutions, a company specializing in digital signage solutions. The presentation was part of the Pro AV industry segment at the Integrate MiddleEast event. The audience received the presentation well, with many expressing interest in learning more about the technologies and strategies discussed. Call to Action: This blog post provides a high-level overview of Ahmed ElRidi's presentation. For a more comprehensive understanding, viewers are encouraged to watch the entire presentation video available on YouTube. Additionally, readers can explore the Aims website to learn more about their digital signage solutions and how they can benefit retail businesses.

  • Unifying Teams using Corporate Digital Communication

    Effective communication is the cornerstone of a successful team. However, with the increasing reliance on digital tools and remote work, maintaining clear and concise communication can be challenging. One innovative solution to this problem is the use of Corporate Digital Displays from AIMS. Digital Displays offer a powerful, versatile, and visual way to deliver important information to your team, keeping them informed, engaged, and united. In this blog post, we will explore four methods for unifying team communications using Corporate Digital Displays. Putting information on a Digital Display can serve as a centralized information hub, displaying essential updates, announcements, and schedules in real-time. This ensures that team members are always up-to-date with the latest developments, reducing misunderstandings and fostering a more cohesive work environment. You can Identify high-traffic areas in your workspace, such as lobbies, break rooms, or hallways, to place your digital screens; your content should Consolidate important information, such as project updates, company news, and meeting schedules, into visually appealing, easy-to-read formats and always Update your content regularly, using a content management solution so your team members are always informed of the latest developments. Recognizing and celebrating the achievements of your team members is a powerful way to boost morale, increase motivation, and foster a sense of unity. Corporate Digital Displays can be used to showcase individual or team accomplishments, such as meeting targets, completing projects, or receiving awards. To use digital signage for employee recognition and engagement, consider Creating a dedicated "Employee Spotlight" section on your digital displays, showcasing the successes and achievements of your team members and rotating the spotlight regularly to ensure that all team members have a chance to be recognized. Encourage team members to share their accomplishments or nominate colleagues for recognition. Corporate Digital Displays can also be used to facilitate collaboration among team members. Interactive displays can serve as digital whiteboards, allowing team members to brainstorm, sketch, and share ideas in real-time. This not only improves communication but also encourages creative problem-solving and fosters a culture of collaboration. To use digital signage for interactive collaboration, consider Installing touch-screen displays in communal areas, such as conference rooms or collaboration spaces. Encourage team members to use the interactive displays during meetings, brainstorming sessions, and team-building activities. Of course, with Remote Work Integration becoming increasingly common, it's crucial to ensure that off-site team members stay connected and engaged. Digital Displays can help bridge the gap between remote and in-office team members by streaming video conferences, displaying remote team members' updates, and showcasing their contributions. You can achieve that by Connecting your digital displays to video conferencing platforms, allowing remote team members to participate in meetings and presentations. It is also very effective to Establish a dedicated channel for remote team member updates, ensuring that their contributions are visible and recognized as they share photos, videos, or updates of their work-from-home setups, fostering a sense of unity and camaraderie. Digital signage offers a unique and powerful solution for unifying team communications. By using digital displays to centralize information, recognize employee achievements, facilitate interactive collaboration, and integrate remote workers, you can create a more cohesive, engaged, and united team. Begin exploring the potential of digital signage in your workplace, and watch your team's communication and collaboration flourish. Give us a call and let us explore how you can use digital displays to enhance your internal communication in your office environment.

  • How Personalized Digital Signage is Changing the Retail Experience

    Gone are the days of generic, one-size-fits-all digital signage in shopping malls and retail stores. Today, digital signage is becoming increasingly personalized, using data and analytics to display relevant and engaging content to the viewer. This new approach to digital signage is designed to connect with shoppers on a more personal level, increasing their interest and interaction with the content. One of the ways this personalization is achieved is through the use of demographic information about the viewer. The trend toward personalized digital signage is driven by the desire to create a more engaging and relevant user experience. Using data and advanced technologies to display targeted content, digital signage systems can create a more memorable and personalized experience for the shopper, leading to increased brand engagement and loyalty. This can include data such as age groups, gender, location, and other relevant information points, such as mood and facial identifiers (beard, wearing glasses, and so on). This information can be gathered through various sources, including loyalty programs, social media, and other data sources. By analyzing this data, digital signage systems can display content tailored to the shopper, improving their chances of engagement and interaction with the content. In addition to demographic data, artificial intelligence (AI) and machine learning are also being used to personalize the digital signage experience. These technologies can analyze data in real-time, such as shopper behavior and interactions with the content, and use that information to decide what content to display next. This allows the digital signage system to dynamically adjust the content based on the shopper's preferences and behavior, creating a truly personalized experience. In this article, I am specifically talking about Anonymous audience measurement using cameras. AIMS installed this solution in a shopping mall, integrating cameras and digital signage software playback to provide valuable insights into shopper behavior and preferences. The cameras anonymously (without any identification of the identity of the shoppers, track the movements and behavior of shoppers as they move throughout the mall, and this information can be analyzed using software designed for audience measurement and analytics. The software can provide insights such as the number of people who viewed a particular digital signage display, the length of time they spent viewing it, and their demographic information. This information is then used by the digital signage software playback to optimize the content and scheduling of the displays. If the software determines that a particular display attracts fewer viewers than expected, it can adjust the content or schedule to make it more appealing. The software also uses this demographic information to display more relevant content to the target audience, such as advertisements for popular products with a particular age group. This integration of cameras and digital signage software also provides valuable insights into the overall effectiveness of the digital signage system. For example, the software analyzes data such as the number of impressions generated by a particular display and the conversion rate of those impressions into actual sales. This information is then used to make data-driven decisions about improving the digital signage system by changing the content schedule. In conclusion, the trend toward personalization in digital signage is driven by the desire to create a more engaging and relevant user experience. Using data and advanced technologies to display targeted content, digital signage systems can create a more personalized and memorable experience for the viewer, leading to increased brand engagement and loyalty. The integration of audience measurement using cameras and digital signage software playback in a shopping mall like can provide valuable insights into shopper behavior and preferences, which can be used to optimize the digital signage experience and make it more effective in reaching its target audience. Talk to us at AIMS and see how we can work with you to enhance the digital signage experience in your retail store or shopping mall.

  • Drive-thru digital menu boards.

    Introduction: Drive-thru menus refer to the menu boards or displays found at fast food restaurants and other eateries with drive-thru service. These menus typically display a range of menu items, including sandwiches, burgers, fries, soft drinks, and other food items, along with prices and additional relevant information such as calories and ingredients. Drive-thru menus have become an integral part of the fast food experience, providing customers with quick and convenient access to the food they love. With the rise of digital technology, many drive-thru menus are now digital, allowing for more dynamic and interactive displays and a more comprehensive range of menu options. Digital drive-thru menus: Digital drive-thru menus are an evolution of the traditional drive-thru menus that have become ubiquitous in the fast food industry. These digital menus use electronic displays, such as LCD or LED screens, to display menu items, prices, and other relevant information. Digital drive-thru menus offer several benefits over traditional analog menus, including greater flexibility and the ability to display more information and graphics. For example, digital menus can be updated in real-time to reflect prices or menu item changes and can also be programmed to display promotions or limited-time offers. Additionally, digital drive-thru menus can be designed with more interactive and engaging displays, providing customers with a more enjoyable and memorable experience. With their ease of use, adaptability, and attractive appearance, digital drive-thru menus are becoming increasingly popular in the fast food industry. They have become the standard in any new drive-thru menu installation. The importance of a digital drive-thru menu: A digital drive-thru menu plays a crucial role in the fast food industry by providing customers with a quick and convenient way to view menu items, prices, and other information. Some of the key benefits of a digital drive-thru menu include the following: Increased efficiency: Digital drive-thru menus can be updated in real-time, allowing changes in menu items and prices to be reflected immediately. This helps to streamline the ordering process and reduces the potential for customer confusion or frustration. Enhanced customer experience: With their dynamic displays and interactive features, digital drive-thru menus can provide customers with a more engaging and enjoyable experience. This can help to drive customer loyalty and repeat business. Increased sales: Digital drive-thru menus can be programmed to display promotions, limited-time offers, and other marketing messages, which can help to increase sales and drive revenue. Improved accuracy: Digital drive-thru menus can be programmed to display only those menu items that are currently available, reducing the risk of customer disappointment or frustration. Additionally, digital drive-thru menus can be programmed to display accurate nutritional information, helping customers to make informed choices about what they eat. Improved branding and marketing: Digital drive-thru menus can reflect a restaurant's brand and marketing messages, helping reinforce the brand and build customer recognition and loyalty. A digital drive-thru menu offers numerous benefits over traditional analog menus and is an essential part of the fast food industry. Whether you are a restaurant owner or a customer, it is critical to understand the benefits and importance of a digital drive-thru menu. Who Should Install a drive-thru digital menu board: Drive-thru menus can be installed by various businesses, including fast food restaurants, coffee shops, convenience stores, and other food service establishments. Any business that operates a drive-thru service and wants to provide customers with a convenient, efficient, and engaging ordering experience should consider installing a drive-thru menu. A drive-thru menu can be an essential tool for streamlining the ordering process, increasing customer satisfaction and boosting sales for fast-food restaurants and other food service establishments. Providing customers with a clear and concise display of menu items, prices, and additional relevant information, a drive-thru menu can reduce customer confusion and frustration, leading to a more positive and memorable customer experience. For coffee shops and other beverage-focused establishments, a drive-thru menu can be a great way to promote their offerings and encourage customers to place orders even when they are on the go. A digital display drive-thru menu can increase brand recognition, drive sales, and build customer loyalty. Any business that operates a drive-thru service and wants to provide customers with a convenient, efficient, and engaging ordering experience should consider installing a drive-thru menu. Whether you are a fast food restaurant, coffee shop, convenience store, or any other food service establishment, a drive-thru menu can be a valuable investment that helps grow your business and build customer loyalty. The components of a digital drive-thru menu: A digital drive-thru menu typically consists of several key components, including: Display: The display is the most critical component of a digital drive-thru menu and is typically an LCD or LED screen. This screen displays the menu items, prices, and other relevant information to customers. Menu management software: The menu management software is used to control the content and layout of the digital drive-thru menu. This software allows the menu to be updated in real-time, reflecting changes in menu items, prices, and other information. Input devices: Input devices, such as buttons or touchscreens, interact with the digital drive-thru menu. These devices allow customers to select menu items, view additional information, and place orders. Audio components: Some digital drive-thru menus include audio components, such as speakers or headphones, to provide customers with audio cues or instructions. Network connectivity: Digital drive-thru menus typically require network connectivity to communicate with the menu management software and other components. This can be achieved through wired or wireless connectivity. Power supply: Digital drive-thru menus require a power supply to operate the display, input devices, and other components. This can be achieved through a standard electrical outlet or a backup power supply in case of power outages. These are the main components of a typical digital drive-thru menu. The details may vary depending on the manufacturer, the type of menu, and the intended use. However, these components work together to provide customers with a convenient, efficient, and engaging ordering experience, making a digital drive-thru menu a valuable investment for any business that operates a drive-thru service. Minimum specifications that a digital drive-thru menu Display should have: When selecting a display for a digital drive-thru menu, several key specifications should be considered to ensure that the display meets the needs of the business and provides customers with a clear and informative ordering experience. Some of the most important specifications to consider include the following: Screen size: The screen size of the display should be appropriate for the size and location of the drive-thru menu. A larger screen may be necessary if the menu is located at a distance from the customer, while a smaller screen may be sufficient if the menu is located closer to the customer. Resolution: The resolution of the display should be high enough to ensure that text and images are clear and easily readable. A resolution of at least 1080p (1920 x 1080) is required, although I recommend the higher 4K resolution for better applications. Brightness: The brightness of the display should be sufficient to ensure that the menu is visible in bright sunlight or other challenging lighting conditions. A brightness rating of at least 1500 nits is recommended for most applications, especially in our region, where the sun is very bright most of the day. Viewing angle: The display's viewing angle should be wide enough to ensure that the menu is visible from multiple positions within the vehicle. A viewing angle of at least 160 degrees is recommended for most applications. Color accuracy: The display's color accuracy should be high enough to ensure that images and text are displayed with accurate colors and no visible color shift. A color accuracy of at least 72% is recommended for most applications. Operating temperature: The operating temperature of the display should be appropriate for the location and environment in which it will be used. A display with an operating temperature range of -20°C to 50°C is recommended for most applications. Durability: The display should be durable enough to withstand the demands of a drive-thru environment, including exposure to the elements, vibration, and impact. A display with a high level of protection against dust and moisture is recommended for most applications. By considering these key specifications, businesses can select a display that meets their needs and provides customers with a clear and informative ordering experience. Whether you are looking for a large-format display or a compact screen, a high-quality display is essential to a successful digital drive-thru menu. What should you consider when selecting a drive-thru digital menu system integrator? A drive-thru digital menu system integrator is responsible for designing, installing, and maintaining a digital drive-thru menu system. To ensure the success of a digital drive-thru menu, it is vital to work with an integrator who possesses the following essential qualities: Technical expertise: A good drive-thru digital menu system integrator should have extensive technical knowledge and experience in designing and installing digital menu systems. They should have a deep understanding of the components of a digital drive-thru menu and the technology used to operate it. Communication: A drive-thru digital menu system integrator should be able to effectively communicate with the business, explaining complex technical concepts clearly and concisely. They should also be able to listen to the business's needs and provide tailored solutions that meet their requirements. Project management: A good drive-thru digital menu system integrator should have strong project management, ensuring that the digital drive-thru menu project is completed on time and within budget. They should be able to manage multiple tasks and stakeholders, keeping the project on track and ensuring that all deadlines are met. Flexibility: The drive-thru digital menu system integrator should adapt to changing requirements and conditions as needed. They should be able to respond to unexpected challenges and find creative solutions to complex problems. Customer service: A drive-thru digital menu system integrator should be committed to providing excellent customer service, ensuring that the business is satisfied with its digital drive-thru menu solution. They should be responsive, professional, and always available to answer questions and provide support. Experience: A drive-thru digital menu system integrator should have a proven track record of successfully designing and installing digital drive-thru menu systems. Look for an integrator with a portfolio of completed projects and positive customer testimonials to ensure they have the experience needed to deliver a successful solution. Innovation: A drive-thru digital menu system integrator should be innovative and stay up-to-date with the latest developments in digital menu technology. They should be able to offer new and improved features to enhance the customer experience and provide the business with a competitive advantage. Attention to detail: A good drive-thru digital menu system integrator should focus on detail, ensuring that every aspect of the digital drive-thru menu is designed, installed, and maintained to the highest standards. They should be meticulous and take pride in their work, ensuring that every aspect of the solution is perfect. Reliability: A drive-thru digital menu system integrator should be reliable, providing the business with a consistent and dependable service. They should be committed to delivering high-quality work and maintaining the digital drive-thru menu system to ensure it is always functioning optimally. Support: A drive-thru digital menu system integrator should provide ongoing support to the business, ensuring any issues or problems with the digital drive-thru menu system are quickly resolved. They should be responsive and available to provide assistance as needed, keeping the business up and running at all times. Having a drive-thru digital menu system is a significant investment for a business, and it is vital to work with an integrator who possesses these key qualities to ensure the success of the project. By selecting an experienced, innovative, and reliable integrator, businesses can be confident that their digital drive-thru menu system will provide customers with a convenient and efficient ordering experience, helping to increase sales and improve customer satisfaction.

  • Get The Most Out Of A Retail Digital Display

    How To Get The Most Out Of A Retail Digital Display: a blog around consumer digital displays and how to use them to better communicate with your consumers. Did you know that digital signs have a higher ROI than TV and radio ads combined? That's what I thought, too. Retail digital displays are in-store, interactive displays that help consumers make buying decisions. A consumer interacts with the digital signage by tapping or swiping the screen, producing a result (i.e. product info, sale info), and driving consumers to take action. For example, when a shopper pushes on a button on the screen to engage with it, they'll see informational content about how to use the product they're looking at. Or if someone is looking for a new pair of jeans, they could scan through an array of products and select one out of several options available. They can also gather more information about products they're interested in by scanning barcodes or taking selfies that will appear onscreen as 3D models of themselves using said products together! This creates an immersive experience for customers who want more information before making a purchase decision. "Sporter.com digital store, delivered by our digital team in 2019" Because retail digital signage is so effective at driving sales, it's no wonder that more and more brands are adopting this technology. But before you rush out and start slapping up screens in your store, there are a few things to consider first: 1) Where will you put your screens? 2) What type of content should they display? 3) How will they interact with customers? Get in touch with us and we can work with you to develop a retail experience that is unmatched

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