• Ahmed ElRidi

A new Mashreq branch opens in Mercato Mall with digital elements

Good morning, Today I witnessed the opening of the new Mashreq bank branch in Mercato Mall in Dubai, UAE. The branch design is very stylish and reflects the bank identity in every element of the design, once you are in the corridor of the bank area, you can’t resist wanting to know what is there. The integration of digital elements, furniture and logo compliment each other in a way that makes the visitor feel comfortable and familiar. The digital element integration strategy has taken a full go ahead in 2018 and the first branch in Muraqqabat street opened in December 2018, since then the bank has taken rapid steps towards going digital in all branches, with all locations expected to be digital by end of 2019. The digital elements include LED walls, video wall screens of different configurations such as 2X4, 1X2 (Discover Mashreq) wall which displays the latest in bank offers and services and large array of 65 and 55 inch screens. The bank has also digitalized the rate boards and Schedule of charges boards that are now touch screens, that enable the customers to get a more in-depth information about the latest charges and rates, as well as the Central bank latest regulations and updates. The concept of integrating digital and physical is known as Phygital. I can’t wait to see more establishments embrace the digital strategy of the UAE And go Phygital. I Will keep you posted, for now, I will enjoy my coffee in the beautiful Mercato Mall. #digitalsignage #digitalbanking


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