February 29, 2012 | Posted in | By

November 17, 2011 – AIMS presents business case for digital signage at SIM 2011

Abu Dhabi, UAE – Advanced Interactive Media Solutions (AIMS), a SCALA Middle East partner and the GCC market leader in digital signage solutions, outlined the merits and rising popularity of digital signage as a powerful medium for marketing and communications in the Middle East during its participation as strategic partner and exhibitor at the 2011 Signage Expo Middle East (SIM) that concluded at the Abu Dhabi National Exhibition Center on November 16, 2011.

AIMS made a special presentation during the event titled ‘Best Practice – Successful Digital Signage Implementation in Hospitality and Retail’, wherein it focused its discussion on the management of large digital out-of-home networks.

Included among SIM’s featured technologies was AIMS’ iMap interactive way-finding and mapping system. Built on advanced SCALA digital signage broadcasting technology, iMap is ideal for environments such as malls where it can help patrons easily find, view and print directions, floor plans, names, establishments, specific persons and phone numbers at the touch of a finger.

At the event, AIMS also showcased various digital signage solutions for the retail, banking, government, corporate communications, education, hospitality, exhibitions, entertainment, transportation, health care and media sectors.

“SIM is an important platform for us to share our success stories in key sectors such as hospitality and retail and show how these can be replicated in high-growth Arab markets such as Abu Dhabi. The exhibition also allows us to demonstrate the quality, performance and ingenuity of our digital signage solutions such as iMap,” said Ahmed El Ridi, CEO, Advanced Interactive Media Solutions.

AIMS develops interactive digital campaigns that tap the power of centrally-managed digital signage solutions. The company harnesses content management solutions, internet, interactive and passive displays, mobile applications, and wireless communication technologies from partner SCALA Middle East and combines them with advanced audience measurement solutions, meticulous content development, and comprehensive campaign monitoring. The result is a unique business proposition that focuses on swift Return on Investment and exceptional customer satisfaction.